WHY AREN’T WE CALLED SKINNY IN THE UK ANYMORE?
I originally created Skinny Champagne and Skinny Prosecco because I love drinking delicious sparkling wine but I wanted to know exactly what was in my bottle.
However, outmoded EU Directives and a Trading Standards complaint meant that we had to remove all mentions of ‘Skinny’ from our labels and marketing in the UK.
Originally, I thought, “If I can create my own portfolio that is made as purely as possible, either organically or using a vegan method of production, without the addition of unnecessary sugar, then it’s basically a ‘skinny’ version, avoiding the inclusion of all the nasties I didn’t need!”
So I left my career as a BBC broadcast journalist and took my young family on an adventure to live in Paris where I studied for my Diploma in Wine at the renowned Le Cordon Bleu School.
It was there that I found the perfect Champagne that was made without any added sugar – traditionally known in the industry as ‘zero dosage.’ Soon after that I also discovered a top quality Prosecco that we could produce with 7g of sugar per litre instead of the traditional 12/15g.
We launched in the UK and began enlightening consumers about the hidden aspects of wine making and got them asking about what was in their own bottle.
We’re now spreading the word internationally in new markets across the globe including the U.S., New Zealand, South Africa and Latin America where we are allowed to be called Skinny!