Jigsaw AW17 - A Real Fashion Statement
By Amanda Thomson
Jigsaw couldn't be more British... but
Jigsaw couldn’t be a more British fashion brand. Its first store opened in Brighton in 1970, followed by Hampstead two years later, delivering its belief that fashion is temporary but style is permanent. You can wear their clothes for years, and everything is made with care using designer quality fabrics and detailing. We love and wear the brand. You can see Thomson & Scott Founder & CEO Amanda Thomson (left) here in her favourite Jigsaw dress and the equally fabulous mentor and business guru Jacqueline de Rojas.
And this season we are also applauding the way the company is putting its head above the parapet when it comes to the issue of immigration.
"Fear, isolation and intolerance will hold us back"
Jigsaw is running a campaign using shop windows and billboards to highlight their “❤immigration” message. Glossy billboards give detailed information explaining why Jigsaw thinks the issue is so important, not least a belief that, “fear, isolation, and intolerance will hold us back.”
The company’s workforce comes from 45 countries, and its fabrics and production from 16 countries. As the company puts it, “There is no such thing as 100% British”, and “Without immigration we’d be selling potato sacks.”
"We're all part of a vibrant, tolerant, global Britain" - Jigsaw CEO Peter Ruis
In a similar way, without being able to travel freely Thomson & Scott Skinny Champagne and Skinny Prosecco would be made using potatoes. Or some other root vegetable. And this, as everyone knows would mean vodka. Not that we’re anti this often-delicious spirit, but our DNA is in glorious sparkling wines and we’d love to keep it that way.
As Chief Executive Peter Ruis puts it, “We are all part of a vibrant, tolerant, global Britain. These are the things we believe in as a brand.”
We couldn’t agree more, and are happily raising a glass of Skinny Champagne to Peter Ruis and his views. We like his style, whether it’s on the catwalk or in consciousness raising.